Earthroots welcomes new Executive Director

July 5, 2022

Please join us in welcoming Barbara Steinhoff, who was recently appointed as the new Executive Director of Earthroots.

Barbara has worked in the non-profit sector for over 17 years. Her long history of commitment to animal welfare and the environment is evident in her past experience and strong belief that “Protected Species Need Protected Spaces”. She brings a wealth of leadership experience in program strategy, public relations, revenue development and marketing and communications.

“I am very proud and honoured to be a part of this great organization as we continue to fight for the protection of Ontario’s wilderness, wildlife and watersheds”. “I look forward to building on the incredible legacy of Earthroots” said Barbara.

Barbara takes the helm from our interim Executive Director, Franz Hartmann. Franz kindly stepped in during our time of transition and we thank him for his dedication, hard work and leadership over the past 12 months. While leading the organization through the pandemic Franz directed the launch of our Pollinators Highways project, our work to mitigate turtle road mortality with wildlife underpasses and a public relations campaign around the recent Ontario election. We will miss his daily dose of passion and wish him the all the best.

Barbara may be contacted at or 647-938-9053.

Photo credit: Wolf Lake by Rob Nelson

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